Over on my new blog, Life Lessons from Desert Island Discs, I have just written my second proper entry on the photographer David Bailey. Bailey has also successfully directed a number of ads, including the classic one for Greenpeace shown above. In his Desert Island Discs, he also reflects a little on advertising. So to cross promote two of my blogs and also because what he says is interesting but not really an important lesson on life, I thought I’d share what he says about ads (specifically, how directing them is different from shooting stills) with you all here.
In a way it’s a luxury. Most of my life has been spent trying to tell a story in a 125th of a second so 30 seconds is quite a luxury and 60 seconds feels like War and Peace to me. Being a still photographer is a bit like being a sniper up a tree, all alone, very lonely. Being a director is a bit like being a General – with all the people around you as catalysts trying to bring things together.
So, next time you think you’re having a hard time squeezing it all into 30 seconds, think of that lonely sniper in a tree, trying to squeeze the trigger on the right 125th of a second.